ECOTRICITY Launch – Dump the Big 6 Campaign – UK

14th February 2012

It’s time to Dump The Big Six – UK

Against a backdrop of widespread anger with Big Power in the UK, Ecotricity has launched its “Dump The Big Six” rallying call to ditch your badly behaved supplier and make Britain greener.

The Big Six (British Gas, EDF Energy, E.ON, Npower, Scottish & Southern, Scottish Power) have long enjoyed a carbon-fuelled chokehold the UK’s energy, supplying 99% of customers. But is their grip crumbling?

Ecotricity founder Dale Vince OBE, the man credited with kick-starting the world’s green electricity market, believes now is the moment to topple the grey giants and bring the UK into the renewable energy future.

Dirty Power vs Clean Energy

It’s been a winter of discontent for Big Power. Huge numbers of households are deserting: British Gas alone lost 200, 000 customers in the last quarter. The Big Six are disgracing headlines left, right and centre. Even the energy secretary accused them of malpractice.

In this era of big business, Ecotricity shows when it comes to ethics & customer service, David can beat Goliath.

  • Ecotricity is the UK’s foremost renewable energy company
  • Ecotricity invest more of your bill in new sources of renewables than any other power supplier
  • 88% of Ecotricity’s customers rate their service as ‘excellent or good’
  • Your TV stays on when the sun isn’t shining and the wind isn’t blowing

About The Campaign

Beginning with a super-cute viral film and Facebook app “Dump The Big Six” aims to reach a huge audience.

Viral Film: Over 1.3 Million views since 7th February 2012

It’s an amusing approach to solve a serious problem:

Half of Britons feel the source of future energy supplies is one of the most important environmental issues facing the nation yet less than 1% currently use a green energy supplier (Ofgem, October 2011).

Over 60% of UK households could switch to Ecotricity and get greener energy for not one penny more than they are currently paying.

We wanted to show how easy it is to make the break – and to let your friends know.

Inspiration

The collapsing cooling tower imagery was inspired by web artist Herman Bailey’s “Sad Chimney” gif: http://b3ta.com/board/10424732. Herman is credited as part of the creative team behind the campaign.

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  • Chris Higginson

    How much of the competitive price of ecotricity is due to the subsidies paid by taxpayers to these so called renewable energy initiatives, and what happens when the subsidies dry up?
    Will ecotricity be so competitive then, or will the taxpayer have to fund again the rebuilding of other older energy systems?