The Secrets of Food Marketing and How You’re Being Fooled By Advertising

The Secrets of Food Marketing and How You're Being Fooled By Advertising

By April McCarthy

Guest Writer for Wake Up World

There are large divisions within every population in the world where people have absolutely no idea where their food comes from. They believe cows, pigs and chickens run around in green pastures without any comprehension of what they’re fed, how they’re treated and most of all, completely unaware of the confined quarters they live in for the majority of their lives. This is the reality of factory farming. The speaker in this video is portraying herself as a so-called expert revealing food marketing’s secret weapon and how they fool the public through deceptive strategies to encourage the false belief that meat comes from humanely treated animals. The audience’s expression says it all.

The speaker in this video is actually an actress named Kate Miles, but the facts about produce and its marketing are 100% real. The audience is also real, and thus the looks of disgust are totally real too.

There are things we can all do as individuals to end factory farming, but there are some things that we can only do together: Exposing the suffering, changing the minds of food businesses, of politicians, and of the public.

There is no doubt that consumer awareness and concern about the lives led by animals raised for food is on the rise. Ethical concerns are playing an increasingly important role in purchasing decisions. Labeling makes a difference but they are both educating and confusing consumers. For example, egg producers — perhaps more than any other — have responded to this trend by adding an abundance of confusing claims on egg cartons.

Most ingredients commonly used in factory farms include genetically modified grains, plastic pellets, animal byproducts, dangerous chemicals including drugs, antibiotics and vaccines in misguided attempts to fight disease and control parasites.

Antibiotics and other additives are added to animal feed or drinking water of cattle, hogs, poultry and other food-producing animals to make them gain weight faster or use less food to gain weight.

It’s time to create awareness at all levels. Inform your families, relatives, colleagues, friends about the tactics these industries use to manipulate public opinion and conceal what is really going on behind close doors.

Most of all, speak your mind with your wallet. Avoid toxic factory farmed meat. As a consumer, select organic, grass-feed varieties whenever and wherever possible. Action first begins with you and your choices.

No amount of marketing makes factory farming acceptable. You can stop the spin.



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About the author:

April McCarthy is a community journalist playing an active role reporting and analyzing world events to advance our health and eco-friendly initiatives.

This article was reposted with the express permission of the good folks at


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  • Gerry

    I don’t agree with factory farms being a farmer myself. However I don’t think that factory farms were developed out of choice. They were developed out of necessity from a number of factors.
    Cost of land
    Cost of money
    Cost of labour

    The other factor one has to consider is…….. Are you prepared to pay for the real cost of food if some of these farms are done away with? Remember……a cow dying, chickens not producing are costs to the farmer that he has to absorb so he tries to minimize his exposure as best as possible.

    Stop to think about your farmer!! He is exposed to risk every day of his life…….. Insects, weather, disease. And then he makes sure you get the best product he can produce at a price that is dictated to him. How would you feel to be in business and the price you sold your goods was dictated to you.

    Have you ever tried to eat Microsoft Office discs. Not very nutritious and not very risky to produce. And yet you are prepared to spend $400to purchase the product. Yet a kilo of tomatoes ……we complain at $2. Reality is that farmers only receive about 40% of what you as a consumer pay at the grocery store. Where is the rest going. Middle men and stores

    You don’t need Microsoft or your smart phone everyday.