14th November 2014
Co-Founder of Wake Up World
Every time you create a post on Facebook, send out a Tweet or share a photo on Instagram, that content provides a financial value to those companies. Currently, around 2 billion people create content on social media platforms, and so, in the spirit of give and take, isn’t it about time that someone created a social media model that allowed everyone to prosper?
Founder of tsū Sebastian Sobcza has done just that. And over the past few weeks, Wake Up World has been testing out this new social network, which rewards users for their input.
What is tsū?
tsū (pronounced ‘sue’) is a free invitation-only social platform that gives 90% of its ad revenue back to its users — the people who spend the time and effort creating the content that keeps people coming back to social network sites in the first place.
Sebastian, founder of tsū, explains: “Established social networks have built amazing business models prospering on the total monetization of free user-generated content… Why should anyone commercially benefit from someone else’s image, likeness and work giving no financial return to the owner? The markets we participate in are enormous, growing, and can materially compensate each user — we’re simply and uniquely rewarding the users who are doing all the work. This is the way the world should work.”
Sounds like a fair exchange to me. Especially when you consider that Facebook, for example, hosts approximately 1.3 billion users each month , earning the company US$7.87 billion in revenue last year, with the total value of its financial assets (then) approaching the US$18 billion mark.  Even the small-by-comparison Twitter hosts 271 million users  with a total revenue in 2013 of US$664 million  while Instagram, currently the fastest growing social platform  (and a subsidiary of Facebook Inc.) is valued at approximately US$500 million. 
There is certainly no shortage of revenue where social media is concerned.
How does tsū work?
Social media platforms generate their revenue from third party ads, sponsorships and corporate partnerships. The more activity, or traffic, they draw to their site, the more valuable those sponsorship deals become.
Differentiating itself from other social platforms, tsū acknowledges the value of its users, and rewards them by sharing the revenues generated by their social activity.
Once economic value is created, tsū receives 10% for maintaining the platform (a standard commission rate). Half of the remaining revenue (45%) is paid to the user who created the content, and the remainder (45%) is shared through the user’s network (or ‘family tree’) who helped distribute that content. In tsū economics, the content is valued, not just the platform that carries it.
Is tsū popular?
Since launching to the public in October 2014, tsū has generated some serious traffic! Over the past weeks we have received numerous invitations to join their network, which is what first prompted us to check it out. Judging by the alexa.com ranking graph below, it seems people are really warming to this new social media model.
Since Wake Up World joined the tsū network, we have posted a few articles and shared some pictures, just to test the waters. Initially, people seems quite active and willing to connect. Without asking anyone to visit our page, we have organically found over 190 followers and friends already!
Best of all, tsū have a ‘no-censorship’ policy — unlike other (inconsistently censored) social media platforms.
How do I join?
New members can only join tsū by user invitation. Their invite-only system enables tsū to track network value and distribute revenue to the users who help them grow.
What can I do with money earnt on tsū?
Users can receive a cheque for the revenue they earn, once their balance reaches US$100. Users also have the ability to transfer funds in their tsū account to other friends, charities or members in the network. This alone could mean millions of dollars are directed to worthwhile causes and community activities, rather than ending up on a corporate profit statement.
If you’re interested in checking out this new social platform, read on for more…
Content is the key!
In social media, content is the key. It’s simple – the more engaging you are, the more social activity you generate. In the tsū model, your content contribution is rewarded via your tsū bank balance.
But where can you find content to shareū
You’re looking at it! 😉
Over the past 3 years, Wake Up World has published over 2600 articles. In this time, we are proud to say that content has helped us grow a Facebook community of over 1.3 million people, and we are certain our content will continue to find new audiences on the new tsū platform as well. But we can’t post a back-catalogue that big all at once…
Get started on tsū
To get started, join the tsū network here. You can then invite your family and friends to join too. (You don’t have to invite anyone, but social media is always more fun with your friends!)
Next, check out the article categories on Wake Up World that most interest you… share some articles with your tsū community… help us share the Wake Up World vibe on this new social platform… and be rewarded for doing it!
Below are some popular categories to get you started, or you can browse our article categories on Wake Up World for plenty more:
Animals – Environment – Monsanto – Gardening – Health/Wellbeing – Detoxing – Fluoride – GMOs – Hemp/Cannabis – Nutrition – Meditation – Survival – Turmeric – Science/Technology – Society – Healthy Recipes – Multidimensionality – Government – The Good News – Astrology
See you on tsū!
ps. we’ll add a new tsū ‘share’ button to our articles as soon as one is available.
(Updated 20th November 2014)
There are some concerns being discussed within social media circles of the tsū model, which some are likening to a ‘pyramid’ scheme. After taking in the various perspectives of this discussion, I would like to share a few thoughts…
The platform launched 3 weeks ago and so far we haven’t seen any ‘red flags’ – it’s free to join (always a good start), you’re not asked to provide bank details to receive payments, the platform itself is user friendly, and unlike pyramid schemes, you don’t invest anything into it but your time and social content — which 2 billion of us are already doing every day.
The invitation-only sign up process makes sense when you consider the revenue sharing component. Having control of who you invite into your immediate network (family tree) allows you to determine who shares in the 45% of ad revenues that your social activity generates. In our case, that network will be made up of Wake Up World readers. For many, networks will be made up of family and friends.
Initially, it seems less like a ‘scheme’ and more like a bonus system to attract and engage users on a new social platform in an already saturated market. But of course, we will be keeping an open mind on the platform model, and its benefits limitations and incentives, until we’ve had a chance to properly experience it and see what happens over time.
Right this moment, I believe this new platform presents an opportunity. And as stake-holders, tsū users will ultimately determine how valuable that system is — by how they choose to use it.
Personally I like the function that allows you to forward any $$’s you earn to other tsū users, like community groups and charities. In essence, tsū offers users an allowance and the ability to invest it within their social community, and although the amount each user earns may be small individually, cumulatively, the potential is enormous. What we do with that potential is up to us.
So rather than rely on reviews, we’re going to explore the possibilities and decide from experience.
If you’d like to check it out for yourself, here’s your invitation: www.tsu.co/wakeupworld
A Message on Amanda Blaine
I’ve seen the “Is it a scam?” article by Amanda Blain shared on social media recently, and I’d like to discuss in detail the “concerns” that article raises.
1) Revenue Share: despite the author’s claim, the rev share policy is clearly explained at www.tsu.co/faq, including an example/breakdown.
2) Is it a Pyramid Scheme? tsu have been explicit about their business model from day one. The author offers no real rationale to support why this is a problem, only asks questions that are mostly addressed by the revenue share policy. She also states (correctly) that this sort of model is not new to online media. Despite the title, the author has also shown no evidence of a “scam”. Users don’t pay anything and don’t provide bank details, so there is no financial risk to users.
3) The Payout: this section includes only questions and speculation of potential earnings based on “you’d be lucky if….” statements. But remember, tsu is not meant to replace your day job… it is meant to reward regular social media activity by redirecting ad revenues from the social media industry to users.
4) Operating on 10% Costs: We know that FB and other platforms comprise a multi BILLION dollar industry, resulting in massive corporate profits. There is no reason a platform like tsu, with very few operating expenses, can’t be run on multi-millions, not billions.
5) Taking Back Content. The author’s main suggestion here is that you’d be better off starting your own website. Any website owner will tell you (as I am now) that social media is still a *crucial* element in promoting a website and its content. That’s why WuW is on here in the first place! If your website can reach an audience without social media today, you’re in an extreme minority. Please let us know your secret!
6) No Delete Button: The author states there is no ‘delete’ button on a tsu account, then corrects herself with an update. She then goes on to state that content/posts can’t currently be deleted by the user, but that is also in need of an ‘update’ – we’ve tested the system and had no trouble deleting posts.
Finally, something else to consider… according to the article, the author runs her own social network. Effectively, she’s a competitor to tsu. WIth clear potential for bias in her opinion, perhaps it would be wise to take her opinions with a grain of salt.
ps: I just found this article online from another tsu user who discusses Amanda Blain’s article in much more detail than I have… http://tsu.support/tsu-facts-vs-opinion-response-amanda…/