By Aimee Devlin
Guest Writer for Wake Up World
Breast cancer giant Susan G. Komen has a mission, and a noble one at that: to save lives and end breast cancer forever by empowering others, ensuring quality care for all and investing in science to find the cures. According to their website, they are the ONLY organisation addressing breast cancer on multiple fronts such as research, community health, global outreach and public policy initiatives in order to make the biggest impact against the disease. [i]. As the largest breast cancer organisation in America with more than 100,000 volunteers and partnerships in more than 50 countries, Komen is a household name.
Despite admitting that “making healthy lifestyle choices may reduce your risk of breast cancer”,[ii] Komen continually place their support behind questionable companies, whose very actions contribute to the disease they purport to be curing. The organisation also omits one very important area from their celebrated wide focus — finding the cause.
How and why could this be?
A World Awash With Pink
Komen’s choice to partner with questionable companies is so widespread of late that the Breast Cancer Action organisation has coined the term pinkwashing as part of their Think Before You Pink ® campaign.