9th June 2016
Contributing writer for Wake Up World
People are more interested in nutrition than ever before. According to Euromonitor, the health and wellness industry is projected to be a trillion dollar industry by 2017. Aware that the quality of the food we put into our systems will have an important impact on our state of health, consumers who have embarked on a wellness journey are increasingly seeking out high quality alimentary products. It seems fairly obvious that if our diet is comprised of crappy processed, chemically laden food our health will ultimately suffer; while if we consume fresh, high quality wholefoods our state of health surely must improve.
But what about those people who counter all intuitive logic and seem to thrive on a diet that should be a recipe for disease and early death? We’ve probably all heard of those centenarians who when asked their secret to longevity reply that they smoked their whole life and ate whatever they felt like. I personally know a man who seems to exist on copious amounts of artificially sweetened instant coffee, ice cream, coca cola, red meat and cigarettes; he’s in his late seventies and is one of the most robust people I know.