British Vitamin Supplement Sales Soar as Consumers Tricked into Toxic Trap

21st December 2011

By Anthony Gucciardi

Contributing Writer for Wake Up World

Supplement sales are soaring in Britain as more and more Brits become savvy to the fact that the nutrient-depleted food supply is simply not sufficient when it comes to obtaining and maintaining optimal health. What many of these Brits do not realize, however, is that not all supplements are of equal value to your body.

In fact, many supplements sold in pharmacies and grocery stores around the globe are loaded with synthetic vitamins, which could actually be wreaking havoc on your biological function. These synthetic formulas are sold in chain stores like Sainsbury’s, where vitamin C sales have increased by 200% in 2 years while multivitamin sales doubled. Of these supplements, many are popular brands loaded with not only lab-made vitamins, but toxic fillers as well.

Are you buying toxic supplements?

Brands like the super-popular Flinstones Complete vitamins fall into this category, containing toxic ingredients such as:

Sorbitol: a synthetic sweetener which has been linked to gastrointestinal distress and more severe disorders when administered in higher concentrations.

Vitamin E (dl-alpha tocopherol acetate): a petrochemically derived analogue of natural vitamin E which may act as an endocrine disruptor and interfere with the heart protective natural vitamin E isomer gamma tocopherol.

FD&C Red #40 Aluminium Lake: a chemical that is known to be neurotoxic.

Cupric Oxide: An inorganic (non-amino acid bound) form of copper which exhibits toxicity.

Vitamin A Acetate: A petrochemically produced byproduct that is capable of causing birth defects.

Unfortunately, many consumers believe that any vitamin is beneficial to their health, which is simply not the case. What these consumers who purchase synthetic products are really buying into is toxic health. Even more alarming is the fact that many studies on the effects of vitamins that dispel their beneficial effects are also studying these harmful synthetic forms, leading to inaccurate and misleading conclusions. This is the kind of research that the mainstream media loves to use against health-promoting supplements that actually use high quality whole food ingredients.

Avoiding this health trap

While synthetic vitamin brands litter grocery stores and pharmacies across the globe, it is fairly simple to avoid these health bombs. If you stick to high quality, whole food based supplements then you will immediately eliminate 90% of the problem. The next step is to look for 100% organic ingredients, and check the “other ingredients” list on the back of the label. You will want to avoid ingredients such as: Maltodextrin, stearic acid, magnesium stearate, and modified maize starch.

Supplements are a great way to improve your health naturally, however you should exercise caution when purchasing nutraceuticals in chain stores and always remember to read the labels.

About the author:

Anthony Gucciardi is an accomplished investigative journalist with a passion for natural health. Anthony’s articles have been featured on top alternative news websites such as Infowars, NaturalNews, Rense, and many others. Anthony is the co-founder of Natural Society, a website dedicated to sharing life-saving natural health techniques. Stay in touch with Natural Society via the following sites  FacebookTwitterWeb


If you've ever found value in our articles, we'd greatly appreciate your support by purchasing Mindful Meditation Techniques for Kids - A Practical Guide for Adults to Empower Kids with the Gift of Inner Peace and Resilience for Life.

In the spirit of mindfulness, we encourage you to choose the paperback version. Delve into its pages away from screen glare and notifications, allowing yourself to fully immerse in the transformative practices within. The physical book enriches the learning process and serves as a tangible commitment to mindfulness, easily shared among family and friends.

Over the past few years, Wake Up World has faced significant online censorship, impacting our financial ability to stay online. Instead of soliciting donations, we're exploring win-win solutions with our readers to remain financially viable. Moving into book publishing, we hope to secure ongoing funds to continue our mission. With over 8,500 articles published in the past 13 years, we are committed to keeping our content free and accessible to everyone, without resorting to a paywall.