British Vitamin Supplement Sales Soar as Consumers Tricked into Toxic Trap

21st December 2011

By Anthony Gucciardi

Contributing Writer for Wake Up World

Supplement sales are soaring in Britain as more and more Brits become savvy to the fact that the nutrient-depleted food supply is simply not sufficient when it comes to obtaining and maintaining optimal health. What many of these Brits do not realize, however, is that not all supplements are of equal value to your body.

In fact, many supplements sold in pharmacies and grocery stores around the globe are loaded with synthetic vitamins, which could actually be wreaking havoc on your biological function. These synthetic formulas are sold in chain stores like Sainsbury’s, where vitamin C sales have increased by 200% in 2 years while multivitamin sales doubled. Of these supplements, many are popular brands loaded with not only lab-made vitamins, but toxic fillers as well.

Are you buying toxic supplements?

Brands like the super-popular Flinstones Complete vitamins fall into this category, containing toxic ingredients such as:

Sorbitol: a synthetic sweetener which has been linked to gastrointestinal distress and more severe disorders when administered in higher concentrations.

Vitamin E (dl-alpha tocopherol acetate): a petrochemically derived analogue of natural vitamin E which may act as an endocrine disruptor and interfere with the heart protective natural vitamin E isomer gamma tocopherol.

FD&C Red #40 Aluminium Lake: a chemical that is known to be neurotoxic.

Cupric Oxide: An inorganic (non-amino acid bound) form of copper which exhibits toxicity.

Vitamin A Acetate: A petrochemically produced byproduct that is capable of causing birth defects.

Unfortunately, many consumers believe that any vitamin is beneficial to their health, which is simply not the case. What these consumers who purchase synthetic products are really buying into is toxic health. Even more alarming is the fact that many studies on the effects of vitamins that dispel their beneficial effects are also studying these harmful synthetic forms, leading to inaccurate and misleading conclusions. This is the kind of research that the mainstream media loves to use against health-promoting supplements that actually use high quality whole food ingredients.

Avoiding this health trap

While synthetic vitamin brands litter grocery stores and pharmacies across the globe, it is fairly simple to avoid these health bombs. If you stick to high quality, whole food based supplements then you will immediately eliminate 90% of the problem. The next step is to look for 100% organic ingredients, and check the “other ingredients” list on the back of the label. You will want to avoid ingredients such as: Maltodextrin, stearic acid, magnesium stearate, and modified maize starch.

Supplements are a great way to improve your health naturally, however you should exercise caution when purchasing nutraceuticals in chain stores and always remember to read the labels.

About the author:

Anthony Gucciardi is an accomplished investigative journalist with a passion for natural health. Anthony’s articles have been featured on top alternative news websites such as Infowars, NaturalNews, Rense, and many others. Anthony is the co-founder of Natural Society, a website dedicated to sharing life-saving natural health techniques. Stay in touch with Natural Society via the following sites FacebookTwitterWeb


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  • Kim

    Wow, what an awesome article! I was wondering though about the ‘other’ ingredients to avoid – maltodextrin, stearic acid, magnesium stearate, and modified maize starch – what are the issues with those? I’m slowly learning how to eat healthier and keep junk out of my body! Thanks!

  • Kim

    Thanks for the the great article! I’m kinda new to tge get healthy thing and literally eating up all this info! I was wondering if you could share what the harmful effects on the ‘other’ ingredients were such as maltodextrin, etc. This article didn’t list those. Thanks!!

  • jag

    I’m now skeptical towards the purchase of vitamins.Never been to crazy towards it but can anyone suggest a legit company that brings out multivitamins w/o these toxic chemicals

    • Love using an organic Nutritional cleanse to get toxins out of my body!

    • anne maree

      Check the site out, great stuff, great quality with great results.

  • Been reading Wake up World for weeks now and I absolutely love it! Such fantastic articles – this one being no exception! So as I am a Brit, felt prompted to respond to this particular article. I have been taking supplements for a while now since discovering that I was anaemic and then after joining Neal’s Yard Remedies and listening to some very inspirational people talking about food and how the nutritional value of food has decreased massively over the last 70-80 years, decided that I was going to start taking supplements. Despite spending my whole life believing that if I ate a balanced wholesome diet I would not/should not need supplements. I try and eat mostly organic food and do grow quite a lot of my own veg/fruit and also have chickens (the eggs are far superior to any that I have ever bought), so maybe I don’t need supplements – but I know that the NYRO supplements don’t have any of the nasty things listed above – and so it is with confidence that I can pop my daily pills!

  • Rebecca Cox

    I have complete confidence in NSA’s Juice Plus as it contains only powdered vegetables or fruit. It is only available from its recruited sales team and is sold worldwide.

  • majkinetor

    So you say that because of some toxins in some supplements, people should abandon all supplements ?

    What a nonsense…. there are toxins in food also, being natural, organic or gmo…

    Its better to educate people how to detect BS whatever the form it may take.